About Us

By January 2017, we made it profitable.

Not through gimmicks or shortcuts, but through principled chiropractic care, smart business systems, and an unwavering commitment to excellence. We did it again with a second failing practice. And again. Today, those once-struggling clinics are thriving wellness centers generating multimillion dollars annually across multiple Colorado Springs locations, sticking to hands-on chiropractic as our core.

But here’s what we learned along the way: Most chiropractors are incredible doctors who never learned how to run a business.

Chiropractic school taught us how to adjust. It taught us philosophy and technique. But it never taught us how to negotiate a practice purchase without getting taken advantage of. How to hire and lead a team. How to market ethically and fill a schedule. How to make payroll while maintaining work-life balance. How to handle insurance billing without losing your mind or your money.

We learned those lessons the hard way—through trial, error, investment, and relentless determination.

Why We Do This

After turning around our practices, something unexpected happened. Other chiropractors started asking for help.

“How did you do it?”

“Can you look at my numbers?”

“Will you train my staff?”

At first, it was informal—helping friends and colleagues navigate the same challenges we’d faced. But as we consulted, trained, and managed more and more chiropractors, we discovered something profound: they were all missing the same thing. Every single one of them was an incredible doctor with great hands and deep philosophy. But chiropractic school had never taught them business.

They didn’t know how to read a P&L statement. How to hire the right people. How to create systems that ran without them. How to market ethically. How to negotiate a lease. How to set profitable fees while staying principled.

We quickly realized this wasn’t just about helping a few friends. This was about elevating the entire profession.

For the last century, chiropractors have been looked down upon by much of the medical community. We believe that changes when principled chiropractors run professional, successful practices that serve their communities with excellence. When you practice at the highest level—clinically AND business-wise—you don’t just change your patients’ perception. You change how other healthcare professionals view chiropractic.

Here’s what that looks like in practice: When Dr. Seth refers patients for surgery or specialty care, those patients literally tell the surgeon, “I’ll have to run that by Dr. Seth and let you know…” The surgeon—who spent years in medical school—watches patients defer to their chiropractor’s judgment. That’s the kind of respect and trust we’re building. That’s what happens when you position yourself as their primary provider, not just an alternative.

That’s when TOR Leadership Collective was born.

The Name: TOR

TOR comes from the Latin word for “pinnacle.” We believe chiropractors should stand at the pinnacle of healthcare—not as an alternative, but as the primary choice for families seeking wellness.

Getting there requires more than great adjusting skills. It requires business acumen, leadership ability, and proven systems that work.

Our Philosophy: God, Family, Chiropractic

In that order.

This isn’t just a tagline—it’s how we live and work every day. We believe you can build a thriving, profitable practice without sacrificing your values, your family time, or your chiropractic principles.

You shouldn’t have to choose between paying your bills and adjusting with integrity. Between filling your schedule and making it home for dinner. Between growing your practice and staying true to philosophy.

That’s the lie too many chiropractors believe—that success requires compromise. We’re here to prove that’s false.

What We’ve Built

Over the years, we’ve:

• Consulted, managed, and employed 100+ chiropractors
• Negotiated multiple practice acquisitions and sales
• Opened 5 clinics across Colorado Springs
• Built success in both cash-based and insurance models
• Turned failing practices into thriving community wellness centers
• Developed systems for everything from new patient acquisition to staff leadership to revenue optimization

But here’s what matters most: We’re still doing it.

We’re not former chiropractors who sold their practices and now teach from memory. Every Monday morning, we’re adjusting patients. We’re managing teams. We’re solving the same problems you face. We’re navigating insurance headaches, training new staff, marketing our services, and proving these systems work—not in theory, but in reality.

Our Mission: Forward the Profession

We’re on a mission to forward the chiropractic profession to the forefront of healthcare by equipping principled chiropractors with the business systems and leadership skills to become clinic owners of excellence.

When you succeed with integrity, you don’t just build a better practice—you elevate the entire profession.

When communities see principled chiropractors running successful, professional practices, it changes how they view chiropractic care. When local physicians see your patients getting real results, it opens doors for collaboration. When your practice thrives, other chiropractors take notice and want to learn.

That ripple effect is how we make chiropractic mainstream.

Who We Serve

We serve two types of chiropractors:

• New Graduates & Future Owners – Through our Intensives and Mentorship programs, we teach everything chiropractic school left out. How to sell without being salesy. How to negotiate contracts. How to hire your first team member. How to fill a practice from scratch. How to make money while maintaining work-life balance.
• Seasoned Doctors Ready to Scale – Through our Next Level Mastermind, we provide strategic advisory on the complex challenges of growth: hiring associate doctors, practice transitions, buying or selling, modernizing operations, maximizing profitability.

Whether you’re opening your doors for the first time or considering your exit strategy, we’ve been where you are. And we know how to get you where you want to go.

Our Approach: Real-World, Right Now

This isn’t theory from consultants who’ve never adjusted a patient. This is real-world training and strategic guidance from practitioners in the trenches.

When we teach you a system, it’s because we used it this week. When we give you a script, it’s because our team uses it daily. When we show you how to handle a challenge, it’s because we just faced it ourselves.

We also provide a community of like-minded chiropractors committed to excellence, plus access to guest sessions with leaders in the profession—including chiropractic college presidents—to deepen your understanding of philosophy and professional leadership.

The TOR Difference

• We Practice What We Teach – Active clinics, real patients, current challenges
• We’ve Done Both Models – Cash and insurance success
• We’ve Trained 100+ – We know what works for different personalities and markets
• We’re Building Alongside You – Your success advances our shared mission

Let’s Build Your Next Level Together

We started TOR because we believe the chiropractic profession deserves better. Better business training. Better systems. Better support.

We believe principled chiropractors shouldn’t have to struggle just because chiropractic school didn’t teach them how to run a business.

We believe you can honor your philosophy, serve your patients with excellence, make a great living, and still make it home for dinner.

We believe chiropractors belong at the pinnacle of healthcare.

And we’re here to help you prove it.